The South African Broadcasting Corporation (SABC), South Africa’s national public broadcaster, is offering an exciting opportunity for young professionals through its Sales Assistant Internship Programme. This internship is a gateway into the dynamic world of broadcasting, marketing, and media sales, offering vital work experience to unemployed graduates eager to enter the industry.
Why the SABC Sales Assistant Internship Programme Matters
SABC is not just the country’s oldest broadcasting institution — it’s also a key player in shaping the national narrative across radio, television, and digital platforms. The Sales Assistant Internship Programme forms part of its broader youth empowerment agenda, aimed at upskilling young South Africans while nurturing the next generation of media professionals.
The programme equips interns with on-the-job training in advertising sales, client relationship management, sales reporting, media scheduling, and administrative support for the sales team. By working alongside seasoned media executives and sales consultants, interns gain deep insights into how advertising drives revenue in public broadcasting.
Who Can Apply?
This internship is ideal for recent graduates with a keen interest in media, advertising, and corporate sales. The following criteria apply:
- National Diploma (NQF 6) in Marketing / Communications / Sale or relevant tertiary qualification
- Computer literacy (Ms Office)
- Demonstrate understanding of governance prescripts.
- Demonstrate communication skills (verbal and written)
- Passion for broadcasting and media
- Customer Service orientated
- Establish and maintain relationships
- Quality orientated with attention to detail
- Problem solving ability
- Proactive and action-orientated
- Numerate
- Demonstrate planning and organizing Skills
- Ability to work under pressure and to multi-task
- Listening skills
Passion, professionalism, and the ability to work under pressure in a fast-paced environment are key attributes for candidates.
What Interns Can Expect
Interns in the SABC Sales Division work in a collaborative environment where deadlines matter, and client satisfaction is paramount. Key responsibilities often include:
- Assisting with preparing and processing sales orders
- Updating client databases and CRM systems
- Coordinating with traffic, scheduling, and finance teams
- Assisting in the preparation of sales pitches and presentations
- Handling administrative tasks that support the broader sales function
This experience builds critical workplace skills like teamwork, attention to detail, customer service, and business communication—making interns job-ready for careers beyond the SABC.
Duration and Stipend
The internship typically runs for 12 months and includes a monthly stipend to assist with transport and basic living costs. While placement at SABC is not guaranteed after completion, many interns leverage this experience to secure permanent employment in broadcasting, advertising agencies, and corporate marketing departments.
How to Apply
Applicants are advised to prepare the following documents:
- Updated CV
- Certified copies of qualifications and ID
- Academic transcripts
- A short motivational letter
APPLY FOR THE SABC SALES ASSISTANT INTERNSHIP PROGRAMME HERE
Our Conclusion:
The SABC Sales Assistant Internship Programme is more than a job opportunity—it’s a stepping stone into the world of media and advertising. For those with ambition and a desire to grow within South Africa’s communications landscape, this internship provides the training ground to turn passion into profession.
CLOSING DATE: 17 JULY 2025
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