SAB Sales and Marketing Learnership Programme for 2025

The Sales and Marketing Learnership Programme at South African Breweries (SAB) is a golden opportunity for young, ambitious individuals who are passionate about sales, customer engagement, and brand building. As one of South Africa’s most iconic companies and a proud member of the global AB InBev family, SAB offers a vibrant, world-class training environment for learners who wish to kickstart their careers in the fast-moving consumer goods (FMCG) industry.

WHAT THE PROGRAMME OFFERS:

This structured learnership programme combines theoretical learning with on-the-job experience, giving learners the opportunity to develop practical skills in sales techniques, customer service, marketing strategy, and territory management. Successful candidates are mentored by experienced professionals and assigned to sales teams where they engage in real-world activities such as product promotion, order management, market analysis, and account servicing.

Learners can expect exposure to:

Sales and route planning
Customer relationship building
Trade marketing campaigns
Market trend analysis
Stock and order management systems

JOB PURPOSE

To implement a market driven differentiated service that builds sustainable competitiveness within the Tavern Class of Trade which delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.

RESPONSIBILITIES:

Merchandising, Price, Promotions and Space

Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
Manage stock rotation to ensure 100% availability
Drive the effective execution of selective merchandising implementation in the consumption and purchase zones as per the I n Trade Execution Guidelines (ITEG)
Negotiate and execute interior and exterior price communication; capture price priorities, ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
Manage outlet retention by tracking and monitoring competitive shelf space and volumes sold and ensure effective positioning of brands for maximum volume growth.

Asset Management

Manage SAB refrigeration assets by driving governance and compliance for the SAB audit
Manage all SAB assets in the outlets including permanent merchandising and signage
Ensure SAB products are stocked in fridges as per ITEG
Conduct asset verification surveys (Fridges, etc.)
Assist customers with model stock system to manage stock replenishment and minimize stock outs
Manage stock rotation and quality

WHO CAN APPLY?

SAB is looking for young South Africans who are driven, goal-oriented, and eager to learn. To be considered for the programme, applicants must meet the following minimum requirements:

Diploma or Degree
Valid unendorsed Code 8 driver’s license
Basic computer literacy and experience working with Microsoft Office
Local area knowledge is a requirement.
Ability to work in a flexible working environment (working on weekends)
Successful completion of a drivers’ assessment test to demonstrate competency prior to appointment.

The programme typically runs for 12 months, and learners who demonstrate excellence during the learnership may be considered for permanent positions within SAB or its partner organizations.

HOW TO APPLY:

Applications must be submitted online and should include a certified copy of your ID, Matric certificate, and an updated CV.

APPLY FOR THE SAB SALES AND MARKETING LEARNERSHIP PROGRAMME FOR 2025 HERE

This learnership is not just a training opportunity — it’s a stepping stone into the dynamic world of FMCG sales and marketing, offering learners a real chance to build lasting careers in one of South Africa’s most respected companies.

CLOSING DATE: NOT SPECIFIED

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