The Department of Communications, in partnership with Huawei, is offering an exciting opportunity for small, medium, and micro enterprises (SMMEs) to enhance their digital presence. The SMME Digital Marketing Skills Training 2025 is a free two-day online training programme scheduled to take place on 20–21 November 2025.
This initiative is part of the Digital Entrepreneurship Programme, which aims to empower South African businesses with the knowledge and tools needed to thrive in an increasingly digital economy. With online marketing being a vital driver of growth, this training provides SMMEs with valuable insights and practical strategies to reach more customers, strengthen their brands, and improve competitiveness.
Who Should Attend?
This programme is exclusively designed for SMMEs, giving business owners and entrepreneurs the chance to sharpen their digital skills. Whether you are new to online marketing or looking to refine your strategies, this training provides a comprehensive learning experience tailored to the South African business environment.
Training Schedule and Content
Day 1 – 20 November 2025 (09:00 – 15:00)
Participants will gain an in-depth understanding of the following topics:
- Digital Marketing Trends – A global perspective on current and emerging practices.
- Digital Marketing Landscape – Insights into the South African market.
- Situational Analysis – Assessing where your business stands in the digital space.
- Strategy Development for SMMEs – Building effective strategies using:
- Objective setting models
- User personas
- Design thinking
- Digital marketing strategies
Day 2 – 21 November 2025 (09:00 – 15:00)
The second day focuses on practical execution, covering:
- Digital Marketing Execution – Budget setting, posting guidelines, and exploring different digital platforms.
- SEO (Search Engine Optimization) – Understanding what SEO is, factors to consider, and how to implement it effectively.
- AI Automation in Marketing – How artificial intelligence can improve efficiency, including:
- Prompt engineering
- Marketing AI automation tools
- Case studies and analytics
How to Register
To register, complete the RSVP form via the link below:
REGISTER FOR THE SMME DIGITAL MARKETING SKILLS TRAINING 2025 HERE
Why This Training Matters
In a rapidly evolving digital landscape, SMMEs face the challenge of competing with larger companies that have bigger marketing budgets. This training equips entrepreneurs with the latest skills in digital strategy, SEO, and AI-driven marketing. By adopting these practices, small businesses can:
- Improve customer reach and engagement.
- Create cost-effective marketing campaigns.
- Gain actionable insights from data analytics.
- Automate repetitive tasks to save time and boost productivity.
Conclusion
The SMME Digital Marketing Skills Training 2025 is more than just a short course; it’s an opportunity for small businesses to future-proof themselves and tap into the potential of digital innovation. If you are an entrepreneur looking to scale your business, this free training programme could be the stepping stone you need.
CLOSING DATE: 14 NOVEMBER 2025
EDUPSTAIRS IS A REGISTERED NON-PROFIT ORGANISATION NPO No: 232 – 182, PUBLIC BENEFIT ORGANISATION (PBO): 930066984. EDUPSTAIRS DOES NOT, IN ANY WAY OR FORM, SOLICIT MONEY OR CV’S FROM PEOPLE FOR JOBS. PLEASE BE AWARE OF PHONY JOB POSTINGS AND RECRUITMENT FRAUD. FOR MORE INFORMATION VISIT OUR SCAM/FRAUD ALERT PAGE HERE