Takealot, South Africa’s leading online retailer, has launched the YES Digital Marketing Learnership Programme—a groundbreaking opportunity for unemployed youth to break into the world of digital innovation. In partnership with the Youth Employment Service (YES) initiative, this programme is designed to empower young South Africans with the skills, experience, and support needed to thrive in the ever-evolving digital marketing landscape.
WHAT IS THE TAKEALOT YES DIGITAL MARKETING LEARNERSHIP?
The Takealot YES Learnership Programme offers a structured, practical learning experience where participants will be exposed to real-world marketing operations within a dynamic e-commerce environment. Learners gain essential digital marketing skills such as social media strategy, SEO, content creation, analytics, paid advertising, and email marketing. This learnership is particularly valuable in a job market that increasingly demands digital literacy and innovation.
PROGRAMME STRUCTURE:
Duration: 12-month fixed-term contract
Placement: With small businesses (SMMEs) who sell products on Takealot Marketplace
Work Split:
- 80% Digital marketing and marketplace activities.
- 20% Exposure to other aspects of the SMME’s business operations.
Location: Various locations across Gauteng, primarily in townships and urban centers
Support: Regular monitoring and support from Takealot’s programme coordinators
WHO SHOULD APPLY?
The programme targets unemployed youth between the ages of 18 and 29, particularly those who have completed Grade 12 and have a keen interest in digital media, marketing, or technology. Applicants do not need prior experience in marketing but must demonstrate a willingness to learn, creativity, and basic computer literacy. The opportunity is also ideal for individuals who want to enter the job market or switch careers into the digital space.
WHAT YOU’LL DO:
This is a list of tasks that you will be responsible for doing on your days at work.
- Assist SMMEs with their Takealot Marketplace presence
- Support digital marketing activities including: Social media management and content creation, Basic product photography and image editing, Online listing optimisation, Customer engagement and feedback management
- Help create and optimise product listings for the Takealot Marketplace
- Learn about e-commerce operations and logistics
- Gain exposure to other aspects of business operations
- Complete required training and skills development activities
- Participate in regular progress assessments
BENEFITS OF JOINING THE PROGRAMME:
- Practical Work Experience – Learners get hands-on exposure to campaigns and marketing tools used by a top-tier e-commerce company.
- Monthly Stipend – Participants receive a monthly allowance of R5500 to cover basic expenses while learning.
- National Certificate – Upon successful completion, participants are awarded an NQF-aligned certificate in Digital Marketing or related qualification.
- Professional Growth – Learners develop critical workplace skills such as communication, teamwork, and time management.
- Job Market Readiness – Graduates of the programme are well-positioned for employment within Takealot or other companies looking for digitally skilled talent.
REQUIREMENTS:
This is a list of things you will need in order to be considered for this role:
- Matric
- English
- Within 49km from job
- Clear criminal record
PREFERENCES:
Meeting the preferences would be a plus, but if you don’t, it won’t stop companies from considering you.
- South African candidates
- Currently unemployed with less than 6 months formal work experience
- Basic computer literacy
- Reliable transportation to the workplace
- Candidates between 18 and 29
HOW TO APPLY:
APPLY FOR THE TAKEALOT YES DIGITAL MARKETING LEARNERSHIP PROGRAMME HERE
A Vision for a Digitally Inclusive Future
By investing in South Africa’s youth, Takealot and YES are contributing meaningfully to reducing unemployment and building a digitally inclusive economy. The programme not only addresses the skills gap in the marketing sector but also creates long-term career opportunities for those who were previously excluded from the formal job market.
If you’re young, driven, and eager to learn about the future of marketing, the Takealot YES Digital Marketing Learnership Programme is your gateway to a brighter career. It offers more than just skills—it offers a chance to be part of the digital transformation shaping South Africa’s economy.
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I would like to join Takealot learnership in order to raise funds for my studies
Will forward to join takealot leadership,so that I can save for the next coming year to study tourism