MASTER OF ARTS (INTEGRATED MARKETING COMMUNICATION)
Explore the SAQA dataset information, NQF level and approved career relationships for this qualification.
About this qualification
This is an advanced master's-level qualification focused on integrated marketing communication within the broader field of Communication Studies. At NQF Level 9, it is intended to represent postgraduate study in how communication may be coordinated across marketing-related contexts.
Who might consider this qualification?
People interested in advanced postgraduate study, research or professional development related to integrated marketing communication and Communication Studies might consider this qualification. Suitability depends on the institution's current admission requirements and the applicant's prior qualifications and experience.
How this qualification may support career preparation
The qualification may support further development for communication, marketing communication or related academic and professional pathways. It should not be understood as guaranteeing employment, appointment, professional registration or entry into a particular career.
Skills this qualification may help develop
- Integrated marketing communication planning
- Strategic communication thinking
- Advanced academic and professional communication analysis
Official dataset information
- Qualification title
- MASTER OF ARTS (INTEGRATED MARKETING COMMUNICATION)
- SAQA ID
- 114462
- NQF sub-framework
- HEQSF
- NQF level
- 9
- Minimum credits
- 180
- Field
- 4
- Subfield
- Communication Studies
- Originator
- University of the Free State
- Registration end in source dataset
- 2019-07-25
Before enrolling
- Verify the qualification's current SAQA registration status directly with SAQA, as the available record includes a registration-end snapshot dated 25 July 2019 and does not confirm current registration.
- Confirm that the institution and specific offering are authorised or accredited to provide the qualification.
- Check the provider's current admission requirements, including any prior-qualification or experience requirements.
- Ask the provider about the current curriculum, delivery format, assessment approach and any research, dissertation or workplace-related requirements.
- Confirm whether the qualification is accepting new enrolments and whether the stated NQF level and 180-credit information remain applicable.