Bachelor of Arts in Digital Marketing and Communication
Explore the SAQA dataset information, NQF level and approved career relationships for this qualification.
About this qualification
This is a 360-credit Bachelor of Arts qualification at NQF Level 7 that brings together digital marketing and communication studies. It is intended to develop an academic foundation for understanding and working with marketing and communication in digital contexts. The qualification’s current SAQA status should be verified before relying on it for enrolment or progression decisions.
What this qualification may cover
- Digital marketing as an area of study
- Communication Studies, including communication in digital contexts
- The relationship between marketing and communication at bachelor’s degree level
Who might consider this qualification?
People interested in studying digital marketing and communication at undergraduate degree level, particularly those seeking a broad academic foundation in these fields. This is general guidance and does not confirm admission eligibility.
How this qualification may support career preparation
The qualification may provide relevant academic preparation for further exploration of work and study in digital marketing and communication-related areas. It does not guarantee employment, appointment, professional registration or entry into any particular career, and no specific related careers are confirmed here.
Skills this qualification may help develop
- Foundational understanding of digital marketing concepts
- Communication-related knowledge applicable to digital contexts
- Ability to connect marketing and communication perspectives
Official dataset information
- Qualification title
- Bachelor of Arts in Digital Marketing and Communication
- SAQA ID
- 111310
- NQF sub-framework
- HEQSF
- NQF level
- 7
- Minimum credits
- 360
- Field
- 4
- Subfield
- Communication Studies
- Originator
- Inscape Education Group (Pty) Ltd
- Registration end in source dataset
- 2024-06-30
Before enrolling
- Verify the qualification’s current SAQA registration status and whether its registration-end information affects new enrolment or recognition.
- Confirm that the intended provider is authorised or appropriately accredited to offer the qualification.
- Check the provider’s current admission requirements, application deadlines and recognition of prior learning arrangements, if applicable.
- Ask the provider for the current qualification structure, assessment approach and any study, practical or workplace requirements.
- Confirm the qualification title, SAQA ID 111310, NQF level and credit value in the provider’s current documentation.