BACHELOR OF ARTS HONOURS (INTEGRATED MARKETING COMMUNICATION)
Explore the SAQA dataset information, NQF level and approved career relationships for this qualification.
About this qualification
This is an NQF Level 8 honours-level qualification focused on the relationship between marketing and communication. It is situated in the Communication Studies subfield and is designed to deepen understanding of how organisations communicate with audiences through integrated marketing communication.
Who might consider this qualification?
It may interest graduates or other eligible applicants seeking advanced study in communication, marketing communication, branding, public-facing organisational communication or related areas. Admission should not be assumed from the qualification title alone; prospective students should confirm the institution’s requirements.
How this qualification may support career preparation
The qualification may support further development toward communication and marketing communication-related work, such as roles involving organisational messaging, campaign coordination, audience communication or brand-related communication. It does not guarantee employment, appointment or professional registration, and no specific career relationships are listed for this qualification.
Skills this qualification may help develop
- Integrated marketing communication thinking
- Written and verbal communication
- Audience-focused message development
- Communication planning and coordination
- Critical analysis of communication approaches
Official dataset information
- Qualification title
- BACHELOR OF ARTS HONOURS (INTEGRATED MARKETING COMMUNICATION)
- SAQA ID
- 114425
- NQF sub-framework
- HEQSF
- NQF level
- 8
- Minimum credits
- 120
- Field
- 4
- Subfield
- Communication Studies
- Originator
- University of the Free State
- Registration end in source dataset
- 2019-07-25
Before enrolling
- Verify the qualification’s current SAQA registration status, as the supplied record shows a registration-end snapshot of 25 July 2019 and does not confirm current registration.
- Confirm that the institution and specific offering are authorised to offer the qualification.
- Check the provider’s current admission requirements, selection process and application deadlines.
- Ask the provider for the current curriculum, learning activities, assessment arrangements and any dissertation, research or workplace requirements.
- Confirm the qualification title, SAQA ID 114425, NQF level and credit value with the provider before making a payment or enrolling.