Brand Specialist

Company Description

The South African Brand Team act as brand guardians for Red Bull. The primary department responsibilities include consumer insights, product marketing; in-store and packaging activation – including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.

The Brand Specialist forms part of the Brand Marketing department and supports the planning and execution of impactful brand marketing campaigns, consumer activations and Direct-to-Consumer experiences. Working closely with the Brand Manager, internal marketing teams and external agencies, the role coordinates creative development, campaign assets, consumer touchpoints and project delivery across relevant channels. The Brand Specialist also contributes to consumer insight gathering, campaign reporting and business planning, helping to deliver consistent, high-quality brand experiences that support the growth of Red Bull’s business, media properties and events.

Job Description

CREATIVE ADVERTISING

• Coordinate the development and delivery of branded assets, including event key visuals, logos and campaign materials, ensuring consistency across Red Bull events and activations.
• Apply Corporate Identity and Branding guidelines across creative outputs and escalate questions or inconsistencies to the Brand Manager or relevant brand lead.
• Support the review and approval of advertising campaign creative, ensuring assets are delivered accurately, on time and in line with the agreed brief and brand standards.
• Identify opportunities to improve creative processes, asset management and campaign execution in collaboration with the Brand Manager and relevant agencies.

DIRECT-TO-CONSUMER

• Support the delivery of seamless, engaging and compliant Direct-to-Consumer (DTC) journeys across brand campaigns, events and consumer experiences.
• Collect and use consumer and event data responsibly, ensuring that data is captured, managed and applied in line with privacy and compliance requirements.
• Work with internal teams and external agencies to support consumer registration, communications, participation, guest management, fulfilment and follow-up.
• Use relevant DTC platforms, tools and workflows to support campaign delivery and consumer relationship management.
• Create premium consumer touchpoints that reflect Red Bull’s visual identity, tone of voice and brand experience.
• Ensure consumer-facing communications and experiences are consistent, personalised, high quality and aligned with DTC principles.
• Collaborate with stakeholders to improve consumer journeys, streamline processes and share best practices across campaigns and activations.
• Champion our Consumer Requests Handling tool, ensuraing prompt response to consumer queries and collaboration with Initiatives team & operations on product queries.

CONSUMER ACTIVATION SUPPORT

• Work with the Brand Manager, Development Agency and Creative Agencies to support the delivery of impactful, integrated 360° campaigns.

BUSINESS PLANNING

• Support the annual business planning process through research and analysis of consumer behaviour, trial and awareness metrics, and brand attribution across relevant playgrounds.

Qualifications

University Degree preferred

Experience will be held in higher regard than just formal education

1–2 years’ experience in brand marketing, advertising, communications or a related field, preferably within a fast-paced consumer, lifestyle or FMCG environment.

Experience supporting integrated marketing campaigns across digital, social media, retail, experiential and/or media channels.

Experience working with creative, media, development and/or advertising agencies.

Experience coordinating campaign assets, briefs, timelines, feedback and approvals across multiple stakeholders.

Understanding of brand positioning, brand identity and the application of corporate brand guidelines.

Knowledge of consumer marketing principles, including consumer insights, target audiences, campaign planning and communication strategy.

Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.