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Market Research Analyst Career in South Africa

Explore the official OFO occupation, common tasks, specialisations and approved South African qualification pathways.

OFO Code2021-243102
Trade occupationNo
Green occupationNo
Related qualifications2

Occupation overview

Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.

What does a Market Research Analyst do?

A Market Research Analyst helps organisations understand customers, competitors and market opportunities. The work can include assessing demand for new products or services, contributing to advertising strategies, identifying suitable business locations and interpreting market trends to support commercial decisions. Related work may involve marketing analysis, market research projects, trade marketing or market access.

Specialisations

Information and Publishing Communications AdvisorMarket Access CounsellorMarket Research Project Manager / Project LeaderMarket ResearcherMarket Trends ConsultantMarketing AnalystMarketing Research Accounts Manager / Key Account ManagerMarketing Research ExecutiveTrade Marketing Analyst

How to become a Market Research Analyst in South Africa

  1. Build a foundation in research, business, marketing and data interpretation through relevant school subjects and practical projects.
  2. Consider the National Certificate: Marketing Research at NQF Level 4, which is listed as a direct pathway for this career.
  3. Consider the Occupational Certificate: Market Research Analyst at NQF Level 5, also listed as a direct pathway.
  4. Develop experience analysing information, understanding customer behaviour and presenting findings clearly to business audiences.
  5. Confirm current qualification, provider and assessment details with SAQA or an accredited provider before enrolling.

Edupstairs Preparation Guidance

This career suits people who enjoy understanding why customers and markets behave in particular ways. Practise turning information into useful conclusions by studying consumer trends, comparing products, reviewing advertising campaigns and presenting evidence-based recommendations. Qualification requirements and available study routes should be verified with SAQA or an accredited provider.

Useful school subjects

  • Business Studies
  • Economics
  • Accounting
  • Mathematics
  • Mathematical Literacy
  • English

Skills that may help

  • Market and consumer analysis
  • Research and information gathering
  • Interpreting trends
  • Critical thinking
  • Numeracy and data interpretation
  • Clear written and verbal communication
  • Report writing and presenting recommendations
  • Attention to detail

Related Careers

Data source: Career information is based on South Africa’s Organising Framework for Occupations (OFO) and Edupstairs career guidance. Employer, training and professional requirements may vary and should be confirmed with the relevant organisation.
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