Corporate Communication Manager Career in South Africa
Explore the official OFO occupation, common tasks, specialisations and approved South African qualification pathways.
Occupation overview
Develops and implements communication strategies and campaigns by writing and selecting favourable public material and various communications media.
What does a Corporate Communication Manager do?
A Corporate Communication Manager plans and coordinates how an organisation communicates with its employees, customers, the media, public institutions and other stakeholders. The work includes developing communication strategies and campaigns, preparing or selecting favourable content, choosing suitable communication channels and guiding communication activities across areas such as public relations, internal communication, public affairs and media liaison.
Specialisations
How to become a Corporate Communication Manager in South Africa
- Build strong writing, editing and presentation ability, with particular attention to clear and favourable public communication.
- Learn how different communication media can be selected and used for campaigns and organisational messaging.
- Develop practical experience creating communication material and supporting communication campaigns.
- Progress towards coordinating communication activities and taking responsibility for communication planning and implementation.
- Develop management capability through increasing responsibility for communication projects, teams or stakeholder relationships. Relevant education can support entry into the field, but management roles commonly also involve workplace progression and responsibility. Verify current education and provider options with SAQA, a relevant quality council, accredited providers or employers.
Edupstairs Preparation Guidance
There is no single universal qualification pathway established for this career. Preparation should focus on professional writing, campaign planning, media selection, public relations, internal and external communication, and managing relationships with stakeholders. The listed areas of specialisation also show that communication managers may work in consultancy, government, public affairs, fundraising, corporate communication or media liaison.
Useful school subjects
- English
- Business Studies
- Computer Applications Technology
- History
Skills that may help
- Strategic communication planning
- Writing and editing
- Campaign development
- Selecting appropriate communication media
- Public relations and stakeholder communication
- Internal and external communication
- Media liaison
- Team and project coordination